Social Media Development

Procurevis, a small-business government contractor located in Waldorf, MD provides administrative staffing to several federal government agencies, such as the Department of Homeland Security, Department of Labor, Department of Justice and several others. Procurevis, was looking for a more creative way to engage their current Federal partners, recruit more federal contractors and grow the Procurevis brand within the federal contracting sector.

I was able to introduce a creative, effective social media strategy in which each social media platform would serve a purpose to engage their target audiences.

The Procurevis Facebook page was created to connect with various Federal agencies, get updates on changes with Federal partners and introduce Procurevis to the online audience.

The Procurevis LinkedIn page was created to connect with current contract employees as well as to engage with new, potential contract employees for new and upcoming Federal contracts. LinkedIn is a creative way to connect with professionals and share great career advice with professional connections.

The Procurevis Twitter account was developed to engage the younger audience of young professionals in the Federal contracting sector. Twitter allows users to share ideas, media and connect with each other across the globe. Procurevis wanted to increase brand awareness within Federal contracting, share updates about the company and connect with various Federal partners, small business organizations and trade associations.