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Lead Generation on Facebook
Many business-to-business (B2B) advertisers leverage the Facebook platform to identify and target other businesses at an efficient cost with an enormous reach.
One of the many ways that advertisers can reach their target users is through the use of lead generation ads to capture user information (name, email, contact #, etc.) to ensure that they can contact the user directly about the product/ service that they are advertising.
Lead Generation through FB messenger is a great way to qualify users to ensure that they are the right potential customer for the business that is advertising their product.
As a consultant for B2B advertisers that want to improve their conversion rates and capture more users, I have seen significant improvement in performance with the use of Lead Generation ads with the messenger component.
Learn more about how Lead Generation in Messenger can help to improve business lead strategies on Facebook.
https://www.facebook.com/business/help/734075733714274?id=371525583593535
I worked with several clients that were able to improve the quality of the leads, with higher conversion rates and more efficient costs by using this unique product on Facebook.
B2B is a growing industry within the social media landscape and more companies are adopting creative tools and strategies to meet the users where they are.
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Quentin J. Cheeks 